Customers love personalization. Your IPTV reseller panel should support favorites lists.
A good IPTV panel allows each customer to create a favorites list of their most-watched channels. This saves them time and improves their experience.
Here's the thing: as an IPTV reseller, you want customers to find value quickly. Favorites help them skip past irrelevant channels and go straight to what they enjoy.
What actually works is choosing a panel that stores favorites persistently across devices. If a customer adds favorites on their phone, they should appear on their TV too.
I've used panels where favorites were device-specific, which frustrated customers who switched devices frequently.
The pattern that keeps showing up is resellers not offering favorites at all. That's a missed opportunity for customer satisfaction.
That said, favorites also provide data. Which channels are most favorited? This tells you what content your audience values most.
Another aspect is favorites-based recommendations. Some advanced panels suggest similar channels based on what a customer has favorited.
Your IPTV panel should also allow you to reset favorites if needed—for example, if a customer requests a fresh start.
Ultimately, favorites are a small feature with a big impact on customer loyalty. A panel that supports them well is a panel that thinks about users first.